“He saw the potential of social media and new online communication platforms decades before anyone else, and was as comfortable discussing deep cancer science as he was arguing policy. None of us is a prophet, but my goodness he could see further than anyone I have ever met,” said Richard Sullivan, the director of the Institute of Cancer Policy at King’s College, London, and former clinical director of CRUK under McVie.
“What’s so remarkable about Gordon is that his vision was so broad. Renowned for his optimism, he also played pivotal roles in oncology drug development, and was an international “fixer,” bringing together oncology experts from across the globe.
A “master of the media soundbite,” with an unerring ability to describe the most technical aspects of medicine in 15 seconds, McVie held the overriding belief that clinicians and researchers should put patients at the centre of everything they do. Gordon McVie, the medical oncologist who helped orchestrate the merger of the Cancer Research Campaign (CRC) and Imperial Cancer Research Fund (ICRF) to form Cancer Research UK (CRUK), was a vociferous spokesman for patients with cancer.
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